Preface The emergence of AI chatbots has reshaped industries worldwide, from customer service to online shopping and beyond. As we step into the coming year, AI conversational AI advancement is set to evolve to a new level, incorporating next-generation technologies to deliver tailored, optimized, and seamless user interactions. With the rising ado

Opening Remarks In today’s fast-paced corporate environment, staying ahead of the rivals is crucial. Market research has traditionally been a core strategy for achieving a competitive advantage, but the advent of Artificial Intelligence (AI) has transformed this field. AI-powered tools are reshaping how businesses collect, analyze, and act upon

Opening Remarks In modern rapidly changing corporate environment, staying ahead of the rivals is essential. Market research has always been a key strategy for achieving a competitive advantage, but the advent of Artificial Intelligence (AI) has revolutionized this process. Tools driven by AI are reshaping how companies gather, process, and utilize

Overview Social media marketing is evolving significantly in recent years, driven by shifts in innovation, user behavior, and business needs. One of the most notable shifts in the advertising sphere is the rise of AI technologies. AI’s potential to revolutionize social media marketing is capturing the focus of businesses and marketers worldwide.